CASE_STUDIES> simpleblinds.com.au

Simple Blinds  Branch Launch

Industry

B2C Ecommerce

Project Timeline

3 Months

The Challenge

Scale X Global was struggling with a bloated Shopify architecture that resulted in crawl errors and slow indexing. Despite having a high-quality product line, their visibility on search engines was limited to branded terms.

Our Strategy

Step 1: Setup Tracking and Define Metrics

As a new business, Simple Blinds had no baseline metrics to compare results against. Getting Simple Blinds set up with traffic tracking, user behavior analytics and user feedback allowed us to get critical data starting from the first day of public sales.

Project Tech Stack

  • Platform:Shopify
  • Tracking:GTM/GA + Hotjar
  • Automated Testing:Cypress
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